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Persona: USDA Senior Manager Gatekeeper

Name: Matthew Johnson

Job title/major responsibilities: Program Staff Director, USDA

Demographics:

  • 51 years old
  • Married
  • Father of three children
  • Grandfather of one child
  • Has a Ph.D. in Agricultural Economics.

Goals and tasks:

 He is focused, goal-oriented within a strong leadership role. One of his concerns is maintaining quality across all output of programs.

Spends his work time:

  • Requesting and reviewing research reports,
  • preparing memos and briefs for agency heads, and
  • supervising staff efforts in food safety and inspection.

Environment:

He is comfortable using a computer and refers to himself as an intermediate Internet user. He is connected via a T1 connection at work and dial-up at home. He uses email extensively and uses the web about 1.5 hours during his work day.

Quote:

“Can you get me that staff analysis by Tuesday?”